UnHate, by Benetton

«Integrated in the new Benetton campaign, UnHate, this image was the first victim in the battle field – mediatic, social, simbolic, etc. – in which, nowadays, the images live. In it we see the result of a digital manipulation: a kiss between the Pope and Ahmed Mohamed el-Tayeb (Imam of the Al-Azhar mosque, in Cairo). After Vatican’s protests and some catholic sectors, Benetton has decided to remove the image, being only five remaining from the same campaign, all of them fake, built according to the same principle: two leaders of the contemporary world kissing each other.»

Read + [in portuguese]

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«Integrada na nova campanha da Benetton, UnHate (“Contra-o-Ódio”), esta imagem foi a primeira vítima do campo de batalha — mediático, social, simbólico, etc. — em que, hoje em dia, vivem as imagens. Nela vemos o resultado de uma manipulação digital: um beijo entre o Papa e Ahmed Mohamed el-Tayeb (Imã da mesquita Al-Azhar, no Cairo). Depois dos protestos do Vaticano e de alguns sectores católicos, a Benetton decidiu retirar a imagem, restando cinco da mesma campanha, todas elas fake, construídas de acordo com o mesmo princípio: dois líderes do mundo contemporâneo beijando-se.»

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