Tag Archives: credibility

URLs credibility


Just think: when you do a Google search and you have a bunch of possible links to click on, which one do you choose?

I, for instance, when looking for new webdesign solutions, try not to click on forum websites and instead prefer blogs or online magazine’s websites. Also, if a weird URL appeared, I certainly wouldn’t click on it, or else if I hadn’t this “defense” I’d spend much more time searching the web.

Here’s an article about it, and a quote:

We found that searchers are particularly interested in the URL when they are assessing the credibility of a destination. If the URL looks like garbage, people are less likely to click on that search hit. On the other hand, if the URL looks like the page will address the user’s question, they are more likely to click.


Amazon’s Customer Reviews Credibility

Remember me speaking about the credibility of Amazon’s Customer Reviews credibility, at this post? Now it appears that Amazon has added an “Amazon Verified Purchase” that works as a credibility seal for the customer reviews.

No more fake reviews? We’ll see.
There are always new ways to welsh the systems.

Open Day – FBAUL

Today I presented part of my investigation for my master’s thesis at Faculty of Fine Arts of Lisbon, at the Master’s Degree in Communication Design and New Media’s Open Day.

I talked about the relationship between visual design and perceived credibility, in the print and web contexts. The first was related with the projectual activity developed at the first year in the course, and the second with my current investigation.

Not wanting to reveal the heath websites I’m currently studying, being that the users’ tests haven’t taken place yet, and it could compromise the study, I showed some websites in the News and E-Commerce categories.

I link them here, for those who might want to review (or see for the first time):

Good exemple: Reuters
Bad example: Haiti News Network

Good example: Amazon.com
Bad example: Arngren

The study I’m developing, alongside my colleague Tiago Machado, will evaluate the visual design of the websites, through Gestalt’s organization principles, witch where adapted for digital interfaces in Kevin Mullet & Darrel Sano’s Designing Visual Interfaces. We will also evaluate the credibility of the websites, and associate the two factors.

The [adapted] Gestalt’s principles to evaluate are:
. Elegance and simplicity
. Scale, contrast, and proportion
. Organization and visual structure
. Module and program
. Image and representation
. Style

Common Fallacies

Interesting infographic by Information is Beautiful.

I selected some, many more are in the above link. The first image relates directly to my dissertation theme: the relationship of visual design with online perceived credibility. The rest focus on lies, truth, and ways to prove both.

Online ethics of sex for sale

I´ve just view this report on BBC News, that talks about online ethics on sex for sale. Specifically about the Backpage.com website, which is basically a generalistic ad service, that has a section dedicated to “escorts”. The report is well worth seeing. This also made me thing about my dissertation thesis, for how do people perceive this kind of website’s credibility?

«With the advent of the internet, prostitution moved off the street and onto the web, presenting a new set of challenges for law enforcement and sex abuse watchdogs.

In the past several years, the newspaper company that owns Backpage, Village Voice Media, has faced a string of protests from activists, as well as lawsuits from victims of sexual exploitation who allege that the site aids and abets forced prostitution.»

Are you an author? I know I am.

Being an author nowadays seems to be something very similar as playing a game: you might not know the other players, as they might not know you, but if you play the right cards, you’ll stay in the game for a long, long time…

«Today, few question the notion that digital, networked media have profoundly changed the information landscape, as well as the means of social interaction. Perhaps the greatest change is that digital media have provided access to an unprecedented amount of information available for public consumption. Until recently, the enormous cost and complexity involved in producing and disseminating information limited the number of information providers, who generally had substantial financial investment in the media apparatus. Network and digitization technologies, however, have lowered the cost of information production and dissemination, thus increasing the sheer amount of information available. Indeed, the adage “On the Internet, anyone can be an author” is largely true, barring, of course, a few wellknown caveats about cost and access to technology.»

METZGER, Miriam J., FLANAGIN, Andrew J. (2008) – Digital Media and Youth: Unparalleled Opportunity and Unprecedented Responsibility. Em: METZGER, Miriam J., FLANAGIN, Andrew J. (eds.) (2008) – Digital Media, Youth, and Credibility. Cambridge, MA: The MTI Press, pp. 12-13

15 Ways To Make Your Blog Trusted And Credible, by Jeff Bullas

Some day I’ll make a tutorial out of this:

15 Ways To Make Your Blog Trusted and Credible

Plus, I add: having a clean layout, and no adds, also helps.
And, of course, being a renowned and reliable author.